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Fashion Castillo
Digital Content Creator and Photojournalist.
OC Artist Collective Digital Marketing Strategies
This presentation serves as a comprehensive guide to enhance OC Artist Collective's online presence, build stronger connections with its audience, and create impactful digital strategies. OC Artist Collective is an organization dedicated to uplifting and supporting musicians across Orange County. We covered actionable insights on improving website SEO, crafting engaging social media campaigns and leveraging paid advertising to promote events and grow the community.
Soul+Land Lab Silent Disco Market Research
Utilizing Qualtrics, I created a survey and conducted primary research for Soul+Land Lab. Our objective was to determine interest in a silent disco event at Soul+Land Lab and factors impacting event attendance (price, day/time, location, etc). In this report, you will find our survey, results, key findings, and recommendations.
Silvertone Design Portfolio
In addition to other design projects I created this semester, my design portfolio features a case study of Silvertone Guitars. Using Adobe InDesign, redesigned their logo and created a brand style guide to communicate cohesive messaging across all digital media.
Fender Writing Portfolio
In my Writing for PR class, we were asked to create a writing portfolio for a client throughout the semester. I based my writing on their campaign with H.E.R. and the release of Fender's artist's signature guitar.
Headcount’s “Good To Vote” Campaign Case Study
The non-partisan organization Headcount partnered with major artists to increase voter turnout and civic participation. In this paper, I analyzed the various parts of the campaign to determine what made it successful.
Uplift Youth PR Campaign
Uplift Youth is a non-profit organization that provides youth with mindfulness tools and peer connection to support their wellbeing. In honor o their ten-year anniversary, I created a PR campaign to celebrate a "Decade of Healing."
LA Kings 2023 Season Recap
In my sports media class, I tracked the LA Kings 2023 season and pitched weekly news stories. At the end of the semester, I collected b-roll footage from the season and wrote a voice-over to recap it.
EagleVision News Reporter
As an EagleVision News Reporter, I covered A&E stories on topics such as the Harry Styles Love on Tour Residency, Biola student theater productions, and occasionally weather.
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G.O.A.L. (Guiding Outstanding, Active Learners)
During my sophomore year of high school, I conducted a summer program for low-income students within Anaheim to teach them about the importance of living a healthy lifestyle. With my project partner, I earned a $5,000 grant plus additional funding, built a one-week summer curriculum, reached out to local non-profit organizations, gained media coverage, and coordinated a volunteer staff. We impacted a total of 80 students, conducted 4 total programs at 4 different locations, and gained congressional recognition.
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